This is about who owns the software loaded into the many computers on your modern motorcycle in charge of your engine, instruments, and brakes. In recent years, manufacturers have built legal cases to argue that consumers do not own the copyrighted software in the products they buy—programming that is essential to making modern products operate. These companies maintain that cracking this programming opens the door to lawsuits—and many have indeed sent armies of lawyers into courtrooms over this matter. com entitled “We Can’t Let John Deere Destroy the Very Idea of Ownership. ” In this article, Wiens declares, “It’s official: John Deere and General Motors want to eviscerate the notion of ownership. “In a particularly spectacular display of corporate delusion, John Deere—the world’s largest agricultural machinery maker—told the Copyright Office that farmers don’t own their tractors. Because computer code snakes through the DNA of modern tractors, farmers receive ‘an implied license for the life of the vehicle to operate the vehicle. “It’s John Deere’s tractor, folks. You’re just driving it. ”. If that sounds like crazy-man talk, consider this: Within days, the John Deere corporate office sent letters to its dealers to try to defuse the situation. It says, in part, “Similar to a car or computer, ownership of equipment does not include the right to copy, modify or distribute software that is embedded in that equipment.